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Having a data backup and recovery plan is important to the overall success of your business. Without one, your business can suffer from permanent data loss, massive downtime, and unnecessary expenses. This being said, a large majority of SMBs still feel as though they can go without a data backup and recovery plan … which is a huge mistake.

Here are five reasons it’s more important than ever to have a data backup and recovery plan for your SMB.   

All data is a target.

Whether you’re a dentist or an attorney, working at a Fortune 500 company or building up a mom-and-pop shop, your data will always remain vulnerable to threats. Viruses, accidents, and punk teenagers halfway across the world are not picky. They will attack any business of any type, and they will do it to fulfill a vendetta, acquire sensitive data, or simply because they can. In fact, 43% of all cyber attacks specifically target small businesses.

Losing data is easy.

The thing about data loss is that it’s not always the direct result of a tornado or massive flooding (like most people tend to think). Instead, over half of all data loss incidents are the result of human error or hardware malfunctions — both of which are hard to prevent. In other words, data is incredibly easy to lose, and there are a variety of “everyday” situations that can make this happen.

Downtime is not fun.

When you lose data, one thing is certain: downtime. Without your data, it will be incredibly hard for employees to work. Imagine how difficult it would be to work without your mission-critical business applications or how much harder it would be to handle clients if you don’t have any contact information or account status. In these situations, your business will be forced to do whatever it can to recover lost data. If you don’t have a recovery solution, then your restoration efforts will become rebuilding efforts, starting from scratch to recreate whatever was lost.  

Some data is invaluable.

Again, if you lose data without a recovery option, then you’ll be forced to start over with your data. However, some data simply cannot be recovered; it’s irreplaceable. And when this happens, it will be much harder for your business to recover 100% of the information you worked so hard to gather, create and deliver.

Your reputation is important.

Imagine for a minute that you do lose irreplaceable data. How would you feel trying to explain this to your clients? Would you be embarrassed? Most likely. And how exactly do you think your clients would feel? Probably a little irritated and a lot nervous. Maybe even annoyed enough to never do business with you again. Losing data will affect the way your clients (and the public in general) view your business and their relationship with you. They will think you lack professionalism, and they will feel as if you aren’t capable of protecting their data.


If you’d like to learn more about data backup and recovery or if you’d like to build a plan for your business, then give us a call or shoot us a message today. We help clients secure their data successfully, and we’d love to help your company, too.

Rebecca Moore

Sales and Marketing Specialist at Stronghold Data